Behavioural Insights for Business and Policy

An Online Certificate Programme in Applied Behavioural Science

22 November 2025 - 17 January 2026

8 Week | Cohort Based | Online Programme

Programme Fee: ₹84,999/-


Applications closed


Behavioural Insights

for Business and Policy

An Online Certificate Programme in Applied Behavioural Science

22 November 2025 - 17 January 2026

8 Week | Cohort Based | Online Programme

Programme Fee: ₹84,999/-

Early Bird Fee :I 49,999/- (Valid till 5 Oct 2025)

8 weeks Online

  • 2-3 sessions a week including a winter break (28 Dec - 2 Jan)

Interactive Classes

  • 6:00 PM to 7:30 PM Wednesday
  • 10:00 AM to 11:30 AM Saturdays
  • Weekly Discussion Sessions (in addition to regular classes)

1:2o Faculty to Student Ratio

Final Capstone Project

  • Hands-on Application

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      Programme Overview and Experience

      Grounded in theory and evidence while focused on application, the 8-week programme takes you from the core ideas of behavioural science to real-world application. Learn from globally recognised behavioural scientists and practitioners—Dr. Pavan Mamidi and Pooja Haldea—who established India’s first Behavioural Science Lab within the Indian government. Together with Dr. Shagata Mukherjee and other accomplished guest experts, gain insights into nudges, experiments, storytelling, ethnography, social norms, and more.

      Translate behavioural insights into solutions for consumer journeys, development programmes, and workplace challenges. Along the way, practise storytelling for influence, build better habits, and collaborate on a live capstone project. You’ll leave with a practical toolkit and a peer network to drive meaningful change.

      Programme Faculty

      Dr. Pavan Mamidi
      Director - Centre for Social and Behaviour Change at Ashoka University

      Dr. Pavan Mamidi

      CSBC | Visiting Faculty (Practice), LSE | PhD, University of Oxford

      Dr. Pavan Mamidi is a senior advisor in policy and applied Behavioural science, with a passion for demystifying complex ideas for management and policy students. As Director of CSBC, he collaborates with NITI Aayog and led the creation of India's first Nudge Unit, along with Behavioural Insights Units in Uttar Pradesh and Bihar.

      His work spans development issues in education, health, nutrition, and gender. Pavan holds a PhD from Oxford, an LL.M. from Harvard, and a Mathematics degree from Osmania University.

      Additionally, Pavan takes immense pride in cooking rural Telangana food, and believes that the green chili is good for the soul, and builds character.

      Dr. Pawan Mamidi

      Director, CSBC

      Ph. D. University of Oxford

      Pavan is an empirically informed senior advisor in the policy space, and a dedicated teacher, who believes in democratising education, and demystifying complex ideas, and communicating them effectively to management and policy students. Substantively, he pursues two streams of professional work and scholarship - law/policy, and applied behaviour science. 

      He currently serves as the Director of the Centre for Social and Behaviour Change at Ashoka University, and also works closely with Niti Aayog. He has led the initiative to set up India’s first Nudge Unit, the Behavioral Insights Unit of India, which is an embedded team out of Niti. He has also helped set up a Behavioral Insights Units for the states of Uttar Pradesh, and Bihar. His main work focuses on development related issues in education, health, nutrition, and gender. 

      Additionally, Pavan takes immense pride in cooking rural Telangana food, and believes that the green chilly is good for the soul, and builds character! 

      He has a Doctor of Philosophy (Ph.D.) from the University of Oxford, a Masters (LL.M.) from Harvard Law School, and a highly subsidised and inexpensive Bachelor's in Mathematics from the finest public institution in the world - Osmania University! 

      Pooja Haldea
      Co-founder - Centre for Social and Behaviour Change at Ashoka University

      Pooja Haldea

      Co-founder - CSBC at Ashoka University

      Pooja Haldea is a Senior Advisor at the Centre for Social and Behaviour Change, Ashoka University. Pooja is an expert in applied behavioural science, especially in public health, nutrition, data privacy and financial inclusion. She advises both social and private sector organisations on how to use behavioural science for greater impact.

      She helped set up the Centre and led the Centre’s effort to put in place the first Behaviour Insights Unit (Nudge Unit) within the Indian government. She leads the Centre's work on financial inclusion and data privacy. Pooja combines her social sector experience with deep private sector expertise.

      Pooja has worked for over a decade for McKinsey & Co. across India and Europe. She then set up and ran the India office for BrainJuicer (now System 1), a global consulting firm. Pooja has an MBA from IIM Bangalore and a Bachelor’s in Mathematics from St. Stephen’s College in Delhi.

      Pooja Haldea

      Senior Advisor, CSBC

      Pooja Haldea is a Senior Advisor at the Centre for Social and Behavioural Change, Ashoka University. Pooja is an expert in the area of applied behavioural science, especially in public health, nutrition, data privacy and financial inclusion. She advises both social sector as well as private sector organisations on how to use behavioural science for greater impact. She helped set up the Centre and led the Centre’s effort to put in place the first Behavioural Insights Unit (Nudge Unit) within the Indian government. She leads the Centre’s work on financial inclusion and data privacy.

      Pooja combines her social sector experience with deep private sector expertise. Pooja has worked for over a decade for McKinsey & Co. across India and Europe, where she was a Junior Partner in the Marketing and Sales practice. She then set up and ran the India office for BrainJuicer (now System 1), a global consulting firm widely acknowledged to be a thought leader in behavioural science-based research and marketing. At Brainjuicer, she led over 150 projects in India.

      Pooja has an MBA from IIM Bangalore and a Bachelor’s in Mathematics from St. Stephen’s College in Delhi.

      Dr. Shagata Mukherjee
      Former Academic Lead, Behavioural Insights Unit of India, NITI Aayog

      Shagata Mukherjee

      Deputy Director, CSBC | Academic Lead, Behavioural Insights Unit of India, NITI Aayog

      Dr Shagata Mukherjee is the Lead - Behavioural Insights Unit of India, NITI Aayog, and a Deputy Director at the Centre for Social and Behavioural Change at Ashoka University.

      Prior to this position, Shagata was an Associate Professor of Economics and Public Policy at the Meghnad Desai Academy of Economics. He was also a Visiting Fellow at the Mumbai School of Economics and Public Policy at the University of Mumbai and an Affiliated Faculty at the Centre for Experimental Social Sciences (CESS) Nuffield -FLAME.

      He is the recipient of the Vernon L. Smith Young Talent Award in Experimental Finance for his research on gender and microfinance and is a co-founder of the Mumbai Behavioural Network.

      Shagata Mukherjee

      Deputy Director, CSBC

      Ph. D. Georgia State University

      Shagata Mukherjee is the Lead - Behavioural Insights Unit of India, NITI Aayog, and a Deputy Director at the Centre for Social and Behavioural Change at Ashoka University. 

      Prior to this position, Shagata was an Associate Professor of Economics and Public Policy at the Meghnad Desai Academy of Economics. He was also a Visiting Fellow at the Mumbai School of Economics and Public Policy at the University of Mumbai and an Affiliated Faculty at the Centre for Experimental Social Sciences (CESS) Nuffield -FLAME.

      He is the recipient of the Vernon L. Smith Young Talent Award in Experimental Finance for his research on gender and microfinance and is a co-founder of the Mumbai Behavioural Network.

      Aniruddha Roy Choudhary

      National Award-winning Filmmaker and Producer

      Aniruddha Roy Choudhary

      National Award Winning Filmmaker

      Aniruddha Roy Chowdhury is a National Award-winning filmmaker whose storytelling mastery uses narrative frames and cinematic craft to explore human behaviour, social systems and cultural change. His work sits at the intersection of storytelling and behavioural insight: he uses film to reflect how people act, decide, resist and transform in real-life contexts.

      Aniruddha’s early career in advertising gave him a grounding in audience psychology and narrative structure; he then moved to film, creating acclaimed works such as Antaheen and Anuranan, and achieving his breakout with Pink (2016), which won the National Film Award for Best Film on Social Issues. His films engage with gender-justice, consent, social norms and behaviour change while remaining cinematic and mainstream in appeal.


      Today, Aniruddha works across feature films, OTT platforms and brand narratives, collaborating with writers, actors and production houses.

      Jafar Baig

      Founder, Moonshot Catalysts , Formerly at Swiggy, Allen & Final Mile

      Jafar Baig

      Founder of Behavioural Science and User Research Consultancy

      Jafar Baig is the founder of a behavioural-science and user-research consultancy. He draws on his reputation for combining behavioural science with product strategy, designing user journeys and research programmes that surface motivations, decisions and behavioural barriers in online environments.


      Prior to founding his consultancy, Jafar held senior research and behavioural-science roles at Swiggy, ALLEN Digital and Final Mile Consulting, where he led research efforts across consumer, food-delivery and education-tech ecosystems. He holds a Master’s in Behavioural Economics from the University of Nottingham and a Master's in Economics from St Joseph's College, Bangalore.

      Samyak Chakrabarty
      Forbes Asia - Most Influential Social Entrepreneur

      Samyak Chakrabarty

      Founder, Workverse, Nimaya Foundation and Adopt One

      Samyak Chakrabarty is a Forbes-listed entrepreneur and founder of Workverse - a simulated workplace environment to train and assess graduates in 21st-century soft skills like creative problem-solving, critical thinking, emotional intelligence and storytelling.

      He began his entrepreneurial journey at 16 as a student through Model United Nations initiatives. As a passion project, he is also building a movement, Adopt India, to encourage and enable millennials to consider adoption as a family planning alternative.

      His impactful projects include India’s largest 1-1 life-and-career mentoring program, ‘the Green Batti Project’, and ‘Operation Black Dot,’ a voter awareness campaign. He was instrumental in building the country's leading youth marketing and communications agency as the Chief Youth Marketer at DDB Mudra Group, for which he also won the Young Emvie of the Year presented by the Advertising Agencies Association of India Samyak has done his schooling from Sardar Patel Vidyalaya, New Delhi post, where he pursued a Bachelor of Mass Media from Jai Hind College.

      Samyak Chakrabarty

      Founder, Workverse, Nimaya Foundation and Adopt One

      Samyak Chakrabarty is a Forbes-listed entrepreneur and founder of Workverse - a simulated workplace environment to train and assess graduates in 21st-century soft skills like creative problem-solving, critical thinking, emotional intelligence and storytelling. He began his entrepreneurial journey at 16, with students through Model United Nations initiatives. 

      As a passion project, he is also building a movement, Adopt India, to encourage and enable millennials to consider adoption as a family planning alternative.

      Nirat Bhatnagar

      Partner - Dalberg Advisors and the Founder of Belongg

      Dr. Sanna Balsari-Palsule

      Associate Professor (Visiting Faculty), Ashoka University | Adjunct Faculty, Golden Gate University | PhD, University of Cambridge

      Sanna is a behavioural scientist, lecturer and coach. For the past ten years, she has worked at the intersection of academia and applied science, drawing on insights from social psychology, behavioural economics and neuroscience to make self-improvement relevant, accessible and joyful. 

      Sanna has rich experience in both the private and public sector, designing and delivering training programmes and workshops on behaviour change, including the BBC and United Nations. 

      She has published a science-based board game ‘Who are you?’ and a trilogy of personality books with Hachette UK. Her research has been featured in the World Economic Forum, The Atlantic, The Wire, amongst others. She is a columnist for Fast Company and Psychology Today. 

      She completed her PhD from the University of Cambridge and has taught at the Judge Business School, Cambridge and is adjunct faculty at Ashoka University and Golden Gate University. 

      Nirat Bhatnagar

      Senior Advisor at Dalberg Advisors and the founder of Belongg

      Nirat Bhatnagar is a Senior Advisor at Dalberg Advisors and the founder of Belongg, an inclusion-focused venture working at the intersection of identity, access and opportunity. He leads Dalberg’s Delhi office and its global Water & Sanitation practice. Nirat brings multidisciplinary experience in strategy consulting, human-centred design and entrepreneurship, with a conviction that complex social issues demand solutions at the intersection of methods and sectors.

      He holds degrees from IIT Kharagpur and IIM Bangalore and remains committed to building scalable, systemic social-impact solutions grounded in design, strategy and inclusion.

      Dr. Pavan Mamidi

      Dr. Pawan Mamidi

      Director, CSBC

      Ph. D. University of Oxford

      Pavan is an empirically informed senior advisor in the policy space, and a dedicated teacher, who believes in democratising education, and demystifying complex ideas, and communicating them effectively to management and policy students. Substantively, he pursues two streams of professional work and scholarship - law/policy, and applied behaviour science. 

      He currently serves as the Director of the Centre for Social and Behaviour Change at Ashoka University, and also works closely with Niti Aayog. He has led the initiative to set up India’s first Nudge Unit, the Behavioral Insights Unit of India, which is an embedded team out of Niti. He has also helped set up a Behavioral Insights Units for the states of Uttar Pradesh, and Bihar. His main work focuses on development related issues in education, health, nutrition, and gender. 

      Additionally, Pavan takes immense pride in cooking rural Telangana food, and believes that the green chilly is good for the soul, and builds character! 

      He has a Doctor of Philosophy (Ph.D.) from the University of Oxford, a Masters (LL.M.) from Harvard Law School, and a highly subsidised and inexpensive Bachelor's in Mathematics from the finest public institution in the world - Osmania University! 

      Dr. Pawan Mamidi

      Director, CSBC

      Ph. D. University of Oxford

      Pavan is an empirically informed senior advisor in the policy space, and a dedicated teacher, who believes in democratising education, and demystifying complex ideas, and communicating them effectively to management and policy students. Substantively, he pursues two streams of professional work and scholarship - law/policy, and applied behaviour science. 

      He currently serves as the Director of the Centre for Social and Behaviour Change at Ashoka University, and also works closely with Niti Aayog. He has led the initiative to set up India’s first Nudge Unit, the Behavioral Insights Unit of India, which is an embedded team out of Niti. He has also helped set up a Behavioral Insights Units for the states of Uttar Pradesh, and Bihar. His main work focuses on development related issues in education, health, nutrition, and gender. 

      Additionally, Pavan takes immense pride in cooking rural Telangana food, and believes that the green chilly is good for the soul, and builds character! 

      He has a Doctor of Philosophy (Ph.D.) from the University of Oxford, a Masters (LL.M.) from Harvard Law School, and a highly subsidised and inexpensive Bachelor's in Mathematics from the finest public institution in the world - Osmania University! 

      Want to know more?

      Our team will be happy to answer any questions you might have or help you with the enrollment process.

      Programme Details

      22 Nov 2025 - 17 Jan 2026

      programme fee: ₹84,999/-


      Group Discounts available, please indicate details in the application form.

      *Contact the admission team (details below)

      This course is for you if you are a …

      This course is for you if you are a leader, manager, or change-maker looking to use behavioural science to solve concrete problems.

      Understand the first principles of behavioural science so you can design strategies for markets, policies, and products that convert awareness into action, sustain adoption, and scale impact by starting from human behaviour, not assumptions, while learning alongside peers from business and policy, exchanging insights across worlds.

      Sales and Marketing Leader

      Struggling to convert prospects into loyal, long-term customers?

      Strategic Communications

      Finding it difficult to move audiences from awareness to meaningful action?

      Digital / Product Leader

      Facing adoption plateaus and looking for fresh levers to drive uptake?

      Public Programmes and Policy Specialist

      Frustrated with reports that generate data but fail to change real decisions?

      Application and Selection
      Step 1 -Registration

      Register your interest

      Step 2 -Application

      Submit your application

      Step 3 - Selection

      Selection by committee

      Step 4 - Payment

      Complete payment

      Step 5 -      Start 

      Start course

      Hear From Our Alumni

      Aishwarya Ravindran

      CEO, Karmine Consulting

      I particularly enjoyed the pre-reading material and links for reference... This has been a great introduction to the behavioural science domain and I am looking forward to immersing myself more and gaining more in depth knowledge.

      Jyotirmay Raghuwanshi

      AGM & Head: Digital CX, Godrej

      As a CX leader, I joined to decode customer behavior scientifically. The program reshaped how I perceive decisions and people—enabling more empathetic, data-driven leadership. Faculty like Prof. Pavan Mamidi and Dr. Shagata Mukherjee brought behavioral science alive through engaging, real-world insights. It’s a transformative experience for anyone designing journeys or driving change

      Kaushalya Guduru

      MD, Legal and Compliance, Accordian India

      It was an excellent experience overall. The professors and teaching staff really helped to ease matters and simplify concepts. I hope to be able to implement learning going forward.

      Hear From Our Alumni

      Aishwarya Ravindran

      CEO, Karmine Consulting

      I particularly enjoyed the pre-reading material and links for reference... This has been a great introduction to the behavioural science domain and I am looking forward to immersing myself more and gaining more in depth knowledge.

      Jyotirmay Raghuwanshi

      Associate General Manager & Head: Digital CX

      As a CX leader, I joined to decode customer behavior scientifically. The program reshaped how I perceive decisions and people—enabling more empathetic, data-driven leadership. Faculty like Prof. Pavan Mamidi and Dr. Shagata Mukherjee brought behavioral science alive through engaging, real-world insights. It’s a .transformative experience for anyone designing journeys or driving change

      Kaushalya Guduru

      MD, Legal and Compliance, Accordian India

      It was an excellent experience overall. The professors and teaching staff really helped to ease matters and simplify concepts. I hope to be able to implement learning going forward.

      Frequently Asked Questions

      For leaders interested in understanding human behaviour to solve problems and drive change at work; whether in sales and marketing, strategic communications or digital innovation, across the private and public sector.

      No prior experience is required. The course is designed for learners from diverse backgrounds.

      Yes, participants who complete the programme successfully will receive a certificate of completion from Ashoka University.

      The programme fee is 84,999 (inclusive of all taxes and duties).

      Few limited seats available on special discounted fees. Contact the admissions team at courses@x.ashoka.edu.in or call us on +91 7497099940 | Whatsapp +91 9996038749. Group applicants are eligible for special discounts (group members can mention in the application form). 

      Yes, the flexible online format is designed to fit into the schedule of working professionals. Class recordings will be available.

      You can apply by filling in the application form (Link Here).

      For any questions, reach out to courses@x.ashoka.edu.in or call us on +91 7497099940 | Whatsapp +91 9996038749

      Madhavi Menon

      Professor of English, Ashoka University

      Director, Centre for Studies in Gender & Sexuality

      Director of the PhD Programme in English

      Ph.D. Tufts University

      Madhavi Menon is an eminent theorist and scholar of gender, sexuality, politics, and identity. 

      She joined Ashoka University in 2013 as one of its founding faculty members. She went on to establish the university’s Centre for Gender & Sexuality Studies (CSGS), which is the first of its kind in India. Previously, she was a professor at Ithaca College and American University

      Most prominently known for her work on queer theory and Shakespeare, she has also edited the collection Shakesqueer and written three books on Shakespeare and sexuality. She is also most recently the author of Infinite Varieties: A History of Desire in India and Law of Desire: Rulings on Sex & Sexuality in India. 

      In addition to being Director of CSGS, she is the Director of the Ph.D. programme in English and Professor of English at Ashoka University.