Contact AshokaX Team

Talk to one of our representatives:

certificates@ashoka.edu.in

+ 91-7497099940


Design for Change

Certificate in Applied Behavioural Science

Reprised from the popular programme: How to Change a Life

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    Programme Overview

    This executive-level certificate program is tailored to empower professionals with actionable skills to drive behaviour change in personal and professional contexts. Unlike traditional behavioural science programs focused on theory, this program prioritises practical application, ensuring learners can directly implement their insights.

    The curriculum is strategically divided into two key modules:

    1. The Self: Mastering Individual Behaviour Change

    The first module explores the building blocks of personal behaviour change. Learners will gain a deep understanding of individual biases, goal-setting, habit formation, and emotional regulation—tools essential for self-transformation and influencing others.

    2. The Other: Driving Collective Behaviour Change

    The second module shifts focus to influencing group dynamics and societal behaviours. Learners will learn to design and test behavioural interventions, employ robust research methods, and apply their knowledge to a real-world case study from the Centre for Social and Behaviour Change.

    This hands-on, application-driven approach ensures that learners leave the programme equipped to create measurable impact in their organisations and communities.

    Fee: Rs 95,000/- (all inclusive)*

    *(Limited partial need-based scholarships are available for deserving applicants. Additionally, group discounts are offered on a first-come, first-served basis, subject to seat availability. Secure your spot today!)

    Contact AshokaX Team

    Talk to one of our representatives:

    certificates@x.ashoka.edu.in

    + 91-7497099940

    Programme Schedule

    This programme takes a unique approach to the application of behavioural science. Divided into 2 parts of 4 weeks each, learners will be introduced to the percepts and applications of behavioural science beginning with themselves all the way to society at large.

    15 February, 2025
    8 weeks | 2 to 3 Days a Week
    Discussions / Guest Seminars

    Module 1:

    How to Change Your Life – Self

    Module 2:

    How to Change Someone Else’ Life – Other

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    Programme Highlights

    Design for Change programme offers you the opportunity to meet a cohort of leaders via in-person events during the programme


    Programme Faculty

    Pawan Mamidi

    Director, CSBC

    Ph.D., University of Oxford

    Dr. Pawan Mamidi

    Director, CSBC

    Ph. D. University of Oxford

    Pavan is an empirically informed senior advisor in the policy space, and a dedicated teacher, who believes in democratising education, and demystifying complex ideas, and communicating them effectively to management and policy students. Substantively, he pursues two streams of professional work and scholarship – law/policy, and applied behaviour science. 

    He currently serves as the Director of the Centre for Social and Behaviour Change at Ashoka University, and also works closely with Niti Aayog. He has led the initiative to set up India’s first Nudge Unit, the Behavioral Insights Unit of India, which is an embedded team out of Niti. He has also helped set up a Behavioral Insights Units for the states of Uttar Pradesh, and Bihar. His main work focuses on development related issues in education, health, nutrition, and gender. 

    Additionally, Pavan takes immense pride in cooking rural Telangana food, and believes that the green chilly is good for the soul, and builds character! 

    He has a Doctor of Philosophy (Ph.D.) from the University of Oxford, a Masters (LL.M.) from Harvard Law School, and a highly subsidised and inexpensive Bachelor’s in Mathematics from the finest public institution in the world – Osmania University! 

    Sanna Balsari-Palsule

    Asst. Professor, Ashoka University

    Ph.D, University of Cambridge

    Dr. Sanna Balsari-Palsule

    Senior Research Fellow, CSBC

    Ph. D. University of Cambridge

    Sanna is a behavioural scientist, lecturer and coach. For the past ten years, she has worked at the intersection of academia and applied science, drawing on insights from social psychology, behavioural economics and neuroscience to make self-improvement relevant, accessible and joyful. 

    Sanna has rich experience in both the private and public sector, designing and delivering training programmes and workshops on behaviour change, including the BBC and United Nations. 

    She has published a science-based board game ‘Who are you?’ and a trilogy of personality books with Hachette UK. Her research has been featured in the World Economic Forum, The Atlantic, The Wire, amongst others. She is a columnist for Fast Company and Psychology Today. 

    She completed her PhD from the University of Cambridge and has taught at the Judge Business School, Cambridge and is adjunct faculty at Ashoka University and Golden Gate University. 

    Shagata Mukherjee

    Lead, NITI Aayog Behavioural Insights Unit

    Ph.D., Georgia State University

    Shagata Mukherjee

    Deputy Director, CSBC

    Ph. D. Georgia State University

    Shagata Mukherjee is the Lead – Behavioural Insights Unit of India, NITI Aayog, and a Deputy Director at the Centre for Social and Behavioural Change at Ashoka University. 

    Prior to this position, Shagata was an Associate Professor of Economics and Public Policy at the Meghnad Desai Academy of Economics. He was also a Visiting Fellow at the Mumbai School of Economics and Public Policy at the University of Mumbai and an Affiliated Faculty at the Centre for Experimental Social Sciences (CESS) Nuffield -FLAME.

    He is the recipient of the Vernon L. Smith Young Talent Award in Experimental Finance for his research on gender and microfinance and is a co-founder of the Mumbai Behavioural Network.

    Guest Speakers

    Samyak Chakrabarty is a Forbes-listed entrepreneur and founder of Workverse – a simulated workplace environment to train and assess graduates in 21st-century soft skills like creative problem-solving, critical thinking, emotional intelligence and storytelling. He began his entrepreneurial journey at 16 students through Model United Nations initiatives. 

    As a passion project, he is also building a movement, Adopt India, to encourage and enable millennials to consider adoption as a family planning alternative.

    Samyak Chakrabarty

    Founder, Workverse, Nimaya Foundation and Adopt One

    Pooja Haldea is a Senior Advisor at the Centre for Social and Behaviour Change, Ashoka University. Pooja is an expert in applied behavioural science, especially in public health, nutrition, data privacy and financial inclusion. She advises both social and private sector organisations on how to use behavioural science for greater impact. 

    She helped set up the Centre and led the Centre’s effort to put in place the first Behaviour Insights Unit (Nudge Unit) within the Indian government. She leads the Centre’s work on financial inclusion and data privacy.

    Pooja Haldea

    Senior Advisor, Centre for Social and Behaviour Change

    Hear from our Alumni

    Aishwarya Ravindran

    CEO, Karmine Consulting

    I particularly enjoyed the pre-reading material and links for reference… This has been a great introduction to the behavioural science domain and I am looking forward to immersing myself more and gaining more in depth knowledge.

    Rajasekhar Kaliki

    CTO, Digital Bharat Collective

    I loved the content and structure. This is exactly what I need at this time in my life. I have been referring to the content in many conversations in personal life and work, and have applied for my own personal development.

    Kaushalya Guduru

    MD, Legal and Compliance, Accordian India

    It was an excellent experience overall. The professors and teaching staff really helped to ease matters and simplify concepts. I hope to be able to implement learning going forward.

    Frequently Asked Questions

    No prior experience is required. The course is designed for learners from diverse backgrounds.

    The course covers both:

    • Self-improvement: The first half focuses on understanding your own behaviour and how to nudge yourself towards better decisions.
    • Influencing others: The second half teaches you how to ethically design interventions to influence others’ behaviour.

    Yes, participants who complete the course successfully will receive a certificate of completion from Ashoka University.

    Financial aid and scholarships are available on a need basis. The application and selection process remains unchanged. Applicants seeking a scholarship must indicate their interest when completing the application form.

    Yes, the flexible online format is designed to fit into the schedule of working professionals.

    You can register your interest here. Applications are also open now.

    This will be an online programme with interactive classes over Zoom. In addition, Design for Change programme also offers you the opportunity to meet a cohort of leaders via in-person events during the programme.

    1. Fee: Rs 95,000/- all inclusive
    2. Limited partial need-based scholarships are available for deserving applicants. Additionally, group discounts are offered on a first-come, first-served basis, subject to seat availability. Secure your spot today!

    For any questions, reach out to certificates@x.ashoka.edu.in . We will reach out to you within 24 to 48 business hours.

    Latest frameworks and theories from Behavioural Economics, Social Psychology and Neuroscience

    Hands-On skills to apply Behavioural Insights to Drive Change

    Real-World experience working with Behavioural Scientists and Policy Leaders on Live Projects

    Leading perspectives on “Nudging” and “Nudge-Based” Techniques

    The most effective tools to Design, Implement & Assess interventions and change.

    Madhavi Menon

    Professor of English, Ashoka University

    Director, Centre for Studies in Gender & Sexuality

    Director of the PhD Programme in English

    Ph.D. Tufts University

    Madhavi Menon is an eminent theorist and scholar of gender, sexuality, politics, and identity. 

    She joined Ashoka University in 2013 as one of its founding faculty members. She went on to establish the university’s Centre for Gender & Sexuality Studies (CSGS), which is the first of its kind in India. Previously, she was a professor at Ithaca College and American University

    Most prominently known for her work on queer theory and Shakespeare, she has also edited the collection Shakesqueer and written three books on Shakespeare and sexuality. She is also most recently the author of Infinite Varieties: A History of Desire in India and Law of Desire: Rulings on Sex & Sexuality in India. 

    In addition to being Director of CSGS, she is the Director of the Ph.D. programme in English and Professor of English at Ashoka University.