Introduction to Behavioural Science
Faculty
Course Dates
21 July to 22 Aug
Timings
7 pm to 9 pm
(Tue & Sat)
Commitment
Price
Applications
DIVERSE AND ONLINE COURSES TO CHOOSE FROM
SMALL, LIVE CLASSES WITH RENOWNED ASHOKA FACULTY
A CERTIFICATE OF COMPLETION FROM ASHOKAX
LIFE-LONG ACCESS TO A HIGH-GRADE PEER NETWORK
About The Course
Equip students with a systematic view of behavioral science so they are informed consumers & practitioners: key concepts, applications & turning ideas into action. Students will be able to do this by learning effective strategies around optimal decision making from a stream of behavioral economics, psychology, marketing and organizational behavior with a focus on practical applications and local context.
Fees after 50% scholarship for this course – ₹20,000 plus GST
Apply for Horizons Summer 2022
Faculty
Neela Saldanha
PHD Wharton; MBA IIM C
Neela Saldanha is the Founding Director of the Centre for Social and Behaviour Change, housed at Ashoka University and funded by The Bill & Melinda Gates Foundation. An independent consultant, Neela applies marketing & behavioral science to problems of global health, financial inclusion and charitable giving in the Global South. She is a Senior Advisor at the Busara Center for Behavioral Economics, a consultant with Surgo Foundation and an advisor at Dvara Money and Noora Health.
With over 15 years in the private sector she has led teams in brand management, consumer insights, behavioral science and strategy consulting at Nestle, Unilever, Accenture and PepsiCo, across India and in global roles.
She is an alumnus of the Indian Institute of Management, Kolkata and The Wharton School, University of Pennsylvania, where she completed her doctoral studies.
Academy Common Course Objectives
ENGAGE DIRECTLY WITH FACULTY ON THEIR UNIQUE THINKING MODELS AND APPROACHES
GAIN INSIGHTS INTO PERSPECTIVES THAT ARE ROOTED IN CURRENT RESEARCH
LEARN HOW TO COLLABORATE WITH DIVERSE PEERS
EXPAND YOUR WORLDVIEW WITHIN AND ACROSS DISCIPLINARY BOUNDARIES
DEVELOP WAYS TO MEASURE YOUR LEARNING AND GROWTH BEYOND GRADES
Learning Support for the Course
At the end of the course, all students will:
- Develop a broad understanding of key behavioral science concepts & frameworks
- Learn about the diverse applications of behavioral science and implications for their own work.
- Learn to interpret a scientific research article and be able to translate insights into action for themselves or their organization.
Fees after 50% scholarship for this course – ₹20,000 plus GST
